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2D Barcode Mania: Notable Examples of QR Code Uses

2D Barcode Mania: Notable Examples of QR Code Uses

Quick Response (QR) codes were initially used to track vehicles during manufacturing processes. Within the last couple of years they have taken on a new role in the world of social mobile marketing.  Although QR codes have been around for almost a decade, it wasn’t until the introduction of the smartphone that the utility of QR codes in the marketing domain was uncovered.

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Apps for Selling Retail Items on Facebook

Over the last few months I have worked with several retailers that are looking for ways to sell their goods on Facebook. Fortunately, several companies have been working on this concept for a while.

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Augmented Reality, Retail Shops and Restaurants

I have recently received a fair amount of interest in augmented reality from local retail clients that want to ensure their business can more easily be found by mobile device users. But what is augmented reality?

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Brand Yourself Across the Web with Google’s +1 Button

The Google +1 Feature is a simple but powerful tool.

It can be used to brand you or your firm across the web. Similar to the Facebook “Like” feature, according to Google, the +1 button is shorthand for “this is pretty cool” or “you should check this out.”

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Diversity in Advertising

This is a great video from the "Pursuit of Passion: Diversity in Advertising” group. This organization aims to inform and inspire tomorrow’s Mad Men and Women about careers in advertising/marketing. This video describes why diversity is so important to the creative process. It's also speaks directly to young people who are creative by nature but have yet to find a career niche.

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Facebook Ads Manager Gets a Facelift

Yesterday Facebook updated its Ads Manager interface with new visuals and campaign performance data. The improved metrics and graphs should help advertisers better understand and manage Facebook Ads.

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International Affairs Budget Hits Home

Tucson, AZ (85701) This week I had the opportunity to attend the US Global Leadership Conference. The purpose of this conference was to bring over 400 business leader, NGO's and veterans together to discuss the use of diplomacy and economic power when dealing with international players instead of military might if it can be avoided. 

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Monitoring your Brand: Social Media Monitoring Tools

Measuring results on social media efforts can be challenging without the right tools. Luckily, there are a number of Social Media Monitoring Tools out there that can make the information and statistics you need fingertip accessible.

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Multicultural Marketing

The US is becoming an increasingly diverse society, and hence a more complex, multicultural marketplace. Meanwhile, the media landscape is progressively saturating with content and platforms of distribution.

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Oil Industry Recruits of the Future: Is CSR & Social Media Helping?

With an aging workforce and retiring baby boomers, many companies are facing tough challenges in the employment domain. One industry, however, has it particularly rough when it comes to attracting, recruiting and retaining employers. As environmental, safety, and sustainability concerns have gained prominence on social and political agendas, the popularity and appeal of working in the oil and gas industry has suffered.

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Social Enterprises and Major Brands Clash

Tucson, AZ (85701) To the extent that marketing is about communicating a value proposition to the customer, social enterprises (SEs) are unique.  While many are selling a product, a substantial part of all SEs' competitive advantage is tied to their method of operation.

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Social Media and the Fitness Bandwagon

We all have at least one of those health-conscious friends…the ones who love sharing pictures of their chizzled abs and protein-rich homecooked meals. Now more than ever, though, I have noted that more people in my social network have jumped on the fitness bandwagon with posts about exercise programs and fitness progress. They are checking in to gyms, posting videos of workout routines, and engaging with fitness celebrities and brands. Thus, when considering social media and its impact on health and fitness, we should consider how social media can help increase creativity and enthusiasm to stay fit and healthy.

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Turning Employees into Brand Ambassadors

So often we hear bosses and decision makers express that the most valuable asset a company has is its people. Social media can help harness the untapped marketing potential of your employees.

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