Brand Differentiation Advice for Social Enterprises
Tucson, AZ (85701) To the extent that marketing is about communicating a value proposition to the customer, social enterprises (SEs) are unique. While many are selling a product, a substantial part of all SEs' competitive advantage is tied to their method of operation.
Social Mobile Buzz Represents Tucson Businesses in Washington DC
Tucson, AZ (85701) This week I had the opportunity to attend the US Global Leadership Conference. The purpose of this conference was to bring over 400 business leader, NGO's and veterans together to discuss the use of diplomacy and economic power when dealing with international players instead of military might if it can be avoided.
Evoking Identification through Language
The US is becoming an increasingly diverse society, and hence a more complex, multicultural marketplace. Meanwhile, the media landscape is progressively saturating with content and platforms of distribution.
Quick Response (QR) codes were initially used to track vehicles during manufacturing processes. Within the last couple of years they have taken on a new role in the world of social mobile marketing. Although QR codes have been around for almost a decade, it wasn’t until the introduction of the smartphone that the utility of QR codes in the marketing domain was uncovered.