Quick Response (QR) codes were initially used to track vehicles during manufacturing processes. Within the last couple of years they have taken on a new role in the world of social mobile marketing.  Although QR codes have been around for almost a decade, it wasn’t until the introduction of the smartphone that the utility of QR codes in the marketing domain was uncovered.

This is a great video from the "Pursuit of Passion: Diversity in Advertising” group. This organization aims to inform and inspire tomorrow’s Mad Men and Women about careers in advertising/marketing. This video describes why diversity is so important to the creative process. It's also speaks directly to young people who are creative by nature but have yet to find a career niche.

We all have at least one of those health-conscious friends…the ones who love sharing pictures of their chizzled abs and protein-rich homecooked meals. Now more than ever, though, I have noted that more people in my social network have jumped on the fitness bandwagon with posts about exercise programs and fitness progress. They are checking in to gyms, posting videos of workout routines, and engaging with fitness celebrities and brands. Thus, when considering social media and its impact on health and fitness, we should consider how social media can help increase creativity and enthusiasm to stay fit and healthy.

With an aging workforce and retiring baby boomers, many companies are facing tough challenges in the employment domain. One industry, however, has it particularly rough when it comes to attracting, recruiting and retaining employers. As environmental, safety, and sustainability concerns have gained prominence on social and political agendas, the popularity and appeal of working in the oil and gas industry has suffered.