Social WiFi poised to turned local business marketing on its head
Does your business, organization, or event provide FREE Wi-Fi to patrons? If so did you know that contrary to popular belief, you are increasing the vulnerability of your network and setting your hard earned money on fire? Let me explain.
Evoking Identification through Language
The US is becoming an increasingly diverse society, and hence a more complex, multicultural marketplace. Meanwhile, the media landscape is progressively saturating with content and platforms of distribution.
Brand Differentiation Advice for Social Enterprises
Tucson, AZ (85701) To the extent that marketing is about communicating a value proposition to the customer, social enterprises (SEs) are unique. While many are selling a product, a substantial part of all SEs' competitive advantage is tied to their method of operation.
Social Mobile Buzz Represents Tucson Businesses in Washington DC
Tucson, AZ (85701) This week I had the opportunity to attend the US Global Leadership Conference. The purpose of this conference was to bring over 400 business leader, NGO's and veterans together to discuss the use of diplomacy and economic power when dealing with international players instead of military might if it can be avoided.